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Costco

Copy Writer | Social Strategy | Digital Marketing

Costco is a project focused on social media voice, specifically to connect with a younger generation. Costco has a huge following, but no presence on social media. The goal is to create a social campaign that uses humor and wit to connect the current zeitgeist with Costco's brand.

Threads and TikTok work to create a playful voice that also works with the current brand image of Costco. The #MembersOnly references the membership of belonging to the club and the humor that goes along with meme culture.

Caption: Is there any better feeling than success? #MembersOnly

Caption: We are definitely worth it...come see for yourself #MembersOnly

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