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Cook with You in Mind
Le Creuset Cook with You in Mind is a campaign concept focused on creating experiences for the consumer in their own homes. By using short videos spots on social media combined with still scrolling ads, this campaign aims to show fans of the product the broad range of colors offered that match their unique personalities.
Le Creuset
Copywriting | Illustrator | Art Director | Animator
main character
art direction overview
product
environment
Dutch oven will be main product featured as it is the most popular
Color of product will resemble environment
Featured colors will show variety of product range
Product will be used in shots to cook and as center piece for decor aspect
Varies based on character lifestyle apartment, home, etc.
Decor will all be in the same color of the product featured
Set will be color drenched
Unique decor set around to show personality traits of characters
Actor will portray personality of main color represented
Main focal point will be surrounding actor and environment
character profiles
Coastal Grandma vibes
Foggy day
East coast in the summer
Overalls with paint splatters – Artist
Airy
Calm
Lives on the beach
Home has paintings of landscapes
Redhead – hair up in messy bun
storyboard
final concept
The video is a combination of stock images and illustrations to show an animated storyboard. The final production of this spot would include actors and shot footage.
Deep Moody
Nature lover
Educated
Sophisticated
Scholar
Fireplace
Dog lover – hunting dog
Polished
Slightly worn suit - wrinkled
Bold
Adventurous
Open Minded
Retro
Enjoys Vinyls
Eclectic
Polished
Photographer
Lives in the downtown area
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