Hi I'm Sidney
a little of my story
I’m an artist, a passionate reader, and an avid traveler. As the eldest daughter in my family, I’ve been shaped by a lineage of entrepreneurs, and I bring that spirit to everything I do.
On weekends, you can find me discovering new restaurants, eager to explore and savor fresh experiences. I embrace the unknown and dive into new adventures head first.
what do I do?
copywriter
art director
brand developer
With a background in business and marketing, I have decided to dive into the advertising world head first. I have won several awards for my work, and have been recognized by leading professionals in the advertising field.
I will continue to develop my skills and knowledge of changing advertising trends and continue to keep a pulse on the zeitgeist of the world.
how do I do it?
research
strategy
create
I begin my creative brief by thoroughly researching the brand. I explore every facet, including competitors, recent news articles, consumer engagement, opinion pieces, and more.
From my research, I am able to discover one insight that is true to both the brand and the consumer. I use this to build my strategy on how to position the brand and develop my concept.
Once I have a solid concept, I begin developing my advertisement. I collaborate with my peers at every stage to ensure I stay aligned with the original insight I aim to communicate.