top of page
my role: copywriter & art director
The goal of this campaign was to communicate financial clarity through a visually unexpected approach. By using the language of cake decorating, food styling, and crafted typography, I was able to deliver a bold, approachable message in a new and creative way.
Adding a candle each year doesn’t make wishing for your future security any more of a sure thing, it just brings you closer to retirement. A time when you slow down, enjoy the fruits of your years of hard work and bask in the pleasures of life, that is, if you have a financial plan put into place. Thinking about your retirement now sets you up to have a stress-free future, where your only worry will be how many candles go on the cake this year.
Plan for the future you wished for
bottom of page