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Essential Book of Cocktails

AMC + Mad Men

Illustrator | Designer | Typography

Based on the award winning show, Mad Men, this project features cocktails inspired by essential characters featured in the show. This campaign was created to inspire fans to play into the world of retro 1960s manhattan with design inspiration taken from this contemporary advertising art style. 
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The complete book is a reflection of each characters personality and how they play into the storyline of the show. Cocktails and witty banter are an integral part of Mad Men and kept fans interest going for several seasons. 

The Full Picture 

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