top of page
awarded: 2025 Gold SCADDY Award in Strategy
my role: copywriter & art director
co-art director & graphic designer: Haley Calderaro
experiential designer: Sydney DeVilla
This was a group project that started as a rebrand and developed into a complete 360 campaign. We leveraged current market trends and research about the brand to redesign a more successful platform. The overall marketing techniques used were derived from primary and secondary research as well as research of competitors within the industry.
In 2023, the U.S. musical instrument market generated $3,446.7 million in revenue. It is expected to grow to $5,446 million by 2030.
More than half of U.S. households have at least one person who plays a musical instrument.
The guitar is the most popular instrument, followed by the piano, drums, ukulele, violin, cello, saxophone, and trumpet.
bottom of page