I served as Creative Team Lead and Trend Research Team Member on a SCADpro project in partnership with BeautyMatter, working directly on the development of a research-driven white paper focused on the APAC region. The project translated first-hand, on-the-ground research into strategic insights designed to inform and inspire leading industry professionals.

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My role involved guiding the creative direction and structure of the white paper, synthesizing qualitative and quantitative findings, and collaborating with cross-functional team members to ensure clarity, credibility, and editorial alignment with BeautyMatter’s voice. The final deliverable will be published on BeautyMatter’s website, providing actionable insights rooted in original research and global market exploration.