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my role: associate creative director & project manager
This project involved leading a full rebrand for the Savannah Chatham County Public School System Board of Education Police Department, reimagining its visual identity through a new logo, mascot, and modernized brand guidelines aligned with long-term strategic goals.
I co-directed a team of 25 creatives to build a complete advertising campaign across multiple platforms, ensuring clarity, consistency, and impact at every touchpoint. The project was delivered within a 10-week timeline and led to an extended partnership for future work.
Vision Statement
Become national leaders in school safety - where every student feels protected, supported, and empowered to succeed.
Foundation
We are more than officers, we are mentors and protectors committed to the safety of our communities across all of our schools.
Through proactive engagement and prevention, we aim to set a new standard for school-based policing, where safety and student success coexist.
Meet the Mascot
Sergeant Star is a shining hero who loves stargazing on Tybee Island and cheering at Savannah’s sporting events and parades.
He reminds kids that making smart choices makes them stars in their community.
Sergeant Star creates memorable experiences that make safety cool, relevant, and empowering for students.
Sergeant Star is a courageous, shining hero who teaches students to BE A STAR.
Safe: Make safe choices that protect you and others.
Trustworthy: Be someone your community can rely on.
Action: If you see something that doesn’t feel right, speak up.
Responsible: Care for your community.
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