SCAD conducted a custom course in which students worked under the guidance of the company to assist in the research and development of concepts for a dynamic and scalable "North Star" vision for UBS.com. This forward-future website not only meets but anticipates user needs.  

I led the copywriting and content strategy team for a next-generation UX system for UBS Switzerland. I crafted clear CTAs, benefit-driven product descriptions, and scripts for client showcases. I also independently authored and structured the executive explainer video script, delivering all assets within an accelerated 8-week timeline while exceeding expectations.